A great question from tech retail in relation to the practice of "on-selling" orthoses.
Everywhere I go, I hear the same thing, retail is still tied to the 'antipronation' and 'control' models of footwear prescription. This is a problem, because it is very wrong.
I recently was interviewed for a running magazine on this very topic, and I thought I would share my thoughts from that interview, and expand on them a little.
The humble running shoe is not as humble as it once was. Its function is still to cover the running foot and offer a measure of protection, though the demand of the consumer is for something that offers more than mere foot covering.
Have you ever noticed than men and women are different? At all sorts of levels I have noticed this for some time, but despite my many years at the coalface of technical athletic footwear, it still seems the big manufacturers are a little slow to catch onto this fact.
If you read all the way through part 1 of this article, you may have the impression I think no good has come from the recent minimalist trend. Nothing could be further from the truth!
What do we make of the new 'maximalist' trend? Where did that one come from and what about traditional footwear? Was it really so badly broken that it needed to be fixed?
Tom has graciously invited me to write this article for his excellent website, and I am very excited to share my thoughts. But, somewhere at the back of my mind, I am thinking, "Sheez... I feel like I just got thrown under the bus!" Now why would that be?
A source of great international consternation within the footwear industry, is the fact that there is no standard shoe size system.
It seems I cannot open a newspaper or an on-line running blog without hearing the term "minimalism". The problem I have reading about this is that most of what is said is based on folklore and conjecture, with very little or no basis in the hard cold world of footwear science.
Plantar heel pain is one of the most common and troublesome conditions in the community. Technical retail are often confronted by this problem. In this article, I discuss what you need to know.